ABOUT ME

Image of Elizabeth sat on a brown chair. She wears a white, short-sleeved turtle-neck and bright pink trousers. She is wearing large, square tortoiseshell framed glasses and a purple watch.

I’ve always been fascinated by why people fall in love with brands and how a strong identity can transform a business.

My career kicked off in Client Success, the perfect playground for understanding customer needs. Around the same time, I launched my first business, MOD. TO MEASURE, a fashion tech helped shoppers to design bespoke Ghanaian-inspired casual clothing sourced and manufactured in Ghana. I learned how to build a brand from scratch with nothing but creativity and organic marketing.

That experience gave me the confidence to take on my first client, using my design and CX knowledge to help them sharpen their brand identity and build their online presence. A few small projects later, I was hooked so I took the leap and went all-in on freelance brand and marketing.

Since then, I’ve co-founded a second business, efitter, leading pre-product marketing efforts, and discovered a love for building things. That passion led me to become a Product Manager at Meta, where I honed my consumer strategy skills while working full-time at efitter.

Now, I combine everything I’ve learned to help brands like yours market themselves with clarity and confidence.

How it started…

  • Client Success 2017
    I started my career in Client Success in a mar-tech startup where I was responsible for aligning retailers' branding with their referral programmes' appearance while monitoring performance metrics.
  • Building a brand 2018
    My first business, MOD. TO MEASURE, threw me head-first into consumer branding. I built awareness with solely organic marketing.
  • Freelance 2019
    After landing some projects and clients freelancing as a brand and marketing strategist, I took the leap and went full-time.
  • Product pivot 2022
    While working on my second business, efitter, my work on pre-product marketing inspired me to pivot into Product Management, landing a role at Meta.
  • Product + Marketing 2024
    I used my love for building things to hone my craft in all things consumer strategy. This has led me to complete rebrands, launch campaigns, and go live with products that double up as marketing tools.

How it’s going